Skin care brand Faace – which was meant to cease trading this year after an acquisition deal to acquire the business collapsed – has teased a comeback.
Founder Jasmine Wicks-Stephens took to the brand’s Instagram on 30 November to reveal that the beauty business could potentially make a return in 2026 – if all goes to plan.
Although no official documentation has been signed just yet, Wicks-Stephens revealed that a new deal is on the table and that “if this does go ahead, then Faace will be bigger and better than before”.
The executive said this would involve a revisit of the line-up, changes to formulas and pack sizes, and new products to “reignite the love for the brand, while also making it a more commercially stable business”.
Talking candidly about the situation on Instagram, Wicks-Stephens said: “So, it is looking like Faace is not going to close down after all, which feels even weird to be honest, saying that out loud.
“I am even a little scared to kind of acknowledge that could be the truth. I mean, what a rollercoaster it has been.
“Last time I spoke publicly about what was happening with Faace, I was kind of mentally, physically done in, and I just felt like there was no way out, and, ultimately, we will 100% have to shut down operations forever.
“But fast forward six months and it seems like we could be in a different situation altogether.
“Look, no deal is done until it is signed, which is why I am kind of teasing the announcement than giving you the full detail of the information.”
Faace was founded in 2019 to offer skin care solutions to stresses brought on by tiredness, sweat and periods.
The beauty brand received investment from UK business reality television show Dragons’ Den, and then launched into more than 50 retailers and saw multiple celebrity endorsements.
In 2023, Faace secured £165,000 to grow its skin care range and online presence, but in 2024, the five-year-old business sought out a buyer after struggling in a fiercely competitive market.
Wicks-Stephens stated to Cosmetics Business in a prior interview that the business was “a victim of early success and doing too much too soon”.
After securing a new buyer in August 2024, all looked good, until Wicks-Stephens revealed in July 2025 that the sale was no longer going ahead.
When sharing this news on social media, and revealing that Faace would be closing, a lot of industry people got in touch, proposing solutions so the brand could continue on.
Faace Stress Face cream
“But every time someone came to me with a solution, I just felt like at that time, I did not want to know, I kind of had in my heart that was it, that it was the end of the road,” continued Wicks-Stephens in the brand’s Instagram post.
“But someone’s name kept coming up time and time again… and in the end it felt silly that I was kind of ignoring that.
“So, I spoke to this person at length, we met, and it actually it looks like we have found a way forward together, which is really exciting.
“And for next year, a Faace 2.0 could be on the horizon.
“So, I will still be the face, I will still be involved in the decisions, but, ultimately, I will hand over the reins and operations to somebody else – somebody with the infrastructure and expertise to take Faace to where it wants to be.”
You can read more about Wicks-Stephens’ situation on her Substack Failings of a Female Founder.
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