Korean beauty-inspired brand Glow Recipe will host the Glow Library pop-up in central London, UK, for two days this month.
Visitors can expect personalised consultations with skin experts, a look at the 2024 holiday collection and the brand's new Blackberry Retinol Serum.
There will also be the chance for three guests to receive a 'golden library pass' which offers the chance to receive free samples of the new Blackberry Retinol Serum.
The new product is described by the brand as “clinically effective, this triple-retinoid is formulated to help visibly clarify blemishes, unclog pores, and diminish the appearance of discoloration and fine lines & wrinkles".
Each pop-up shop visitor will also have access to a 20% discount code for their next purchase on Cult Beauty.
Created in partnership with retailer Cult Beauty, the pop-up will take place on 12-13 October.
Glow Recipe Blackberry Retinol Blemish Serum
The THG-owned online store also announced that from early October until late November there will be Cult Beauty X Glow Recipe-branded black taxis distributed across central London.
Glow Recipe is renowned for its fruit first formulas, such as the bestselling Watermelon Glow ranges.
The brand has also become one of the standout beauty brands to garner attention from Gen Z with its more than 3.3 million followers on TikTok and Instagram.
Francesca Elliott, Managing Director of Cult Beauty, said: “We are thrilled to partner with Glow Recipe for The Glow Library, designed to give our community an immersive experience with one of the most innovative skin care brands in the industry.”
“At Cult Beauty, we love how Glow Recipe blends powerful natural ingredients with cutting-edge skin care technology.”
Elliot continued, “In addition to the pop-up, we are also collaborating on vibrant taxi wraps in and around London, bringing the Glow Recipe magic to the streets and reinforcing our commitment to making beauty discovery both exciting and accessible.”
The US-based company was founded by ex-L'Oréal employees Christine Chang and Sarah Lee and the duo have aided the acclaim of Korean cosmetics in the West.
