Ingredients meeting 2019 male grooming trends

Published: 6-Dec-2018

From optimal beard care to solutions for tackling body odour, John Woodruff explores the newest ingredients to help you keep your male customers looking groomed to the max

You need to be a subscriber to read this article.
Click here to find out more.

The men's personal care category includes a diverse range of products dedicated to personal hygiene and enhancing one's personality.

According to Euromonitor International, the global market for male grooming products is projected to reach US$60.7bn by 2020.

This feature will focus on the new ingredients available to improve performance, aesthetics and marketing claims for products marketed specifically towards men.


Male skin ageing

Before looking at male skin care it is worth looking at the differences between the skin of males and females.

This has been the subject of much research and it is generally recognised that

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.

You may also like