Teen-focused skin care Indu is launching its first pop-up tour across the UK.
An Indu-branded pop-up van will travel across the country, stopping at four locations including London, Birmingham, Leeds and Camden.
Visitors can try the teenage beauty specialists’ full product range and receive limited-edition merch, as well as meet teen influencers such as Etalie Culverwell and Daisy Jackson.
It follows a poll by the brand which found that 92% and 68% of teens prefer shopping for make-up and skin care respectively in person.
Some 84% also said that testing and trying products in-store is what they “enjoy most”.
“This pop-up is designed to give teens that interactive, fun experience, in real life,” Indu said in a statement.
“In the most exciting way to see Indu, the mobile shop will offer teens the rare chance to test and play with all products in the range, bag a limited-edition Indu hoodie (for the first 30 customers), collect samples and surprise gifts, plus more insane offers.”
The four stops have also been strategically selected in locations where teen shoppers may currently still be unaware of the brand.
It also follows Indu's debut bricks-and-mortar deal with Sephora UK in July.
“[The pop-up] also bolsters awareness of the upcoming Sephora store in Birmingham, where Indu will be retailed,” Indu added.
Indu raised £4m in August to fuel its next phase of growth, in an investment round led by Unilever Ventures.
The British skin care and make-up brand will use the Series A funding to boost its physical presence in the UK and break into the US in 2025.