Gels, acrylic, dip powder, Shellac and stickers are among the manicure staples consumers expect from beauty brands and salons. But the nail care industry is also making great strides in new technologies which are now pushing the boundaries for the category.
With them comes new opportunities for brands to engage with customers in vastly different ways, and in particular, take advantage of the burgeoning Gen-Z market – which is more in tune with tech than any generation before it.
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