To empower brands to answer this critical question, Arbelle introduced a Foundation Inclusivity Analysis, now available for free.
This analysis is designed to help brands assess and enhance their foundation offerings, ensuring they meet the needs of today’s diverse beauty consumers.
With inclusivity driving purchasing decisions and shaping customer loyalty, this is a must-have resource for forward-thinking beauty brands.
Why inclusivity matters more than ever
The beauty industry has evolved far beyond the days of a few shade options. Today’s consumers demand more – 50% actively prioritise inclusive beauty, and 31% avoid brands that fail to represent them. What’s more, research has shown that inclusive beauty brands tend to grow 1.5 times faster than their less inclusive competitors (State of Inclusivity in Beauty).
Inclusivity is, therefore, no longer optional; it’s a business imperative.
Arbelle’s Foundation Inclusivity Analysis provides the actionable insights brands need to address gaps, align with customer expectations, and solidify their commitment to inclusivity.
What is the Foundation Inclusivity Analysis?
The Foundation Inclusivity Analysis is a comprehensive evaluation of your foundation products' inclusivity and their ability to represent diverse skin tones.
Using the Monk Skin Tone (MST) Scale, a groundbreaking scale developed by Ellis Monk in collaboration with Google, this analysis goes beyond traditional methods to offer a precise and inclusive understanding of human skin colour.
The MST Scale is specifically designed to accurately reflect a wide range of skin tones, ensuring that brands can identify gaps and opportunities in their shade offerings. This approach enables Arbelle to deliver actionable insights that help brands meet the needs of a truly diverse customer base.
What’s included in your free analysis?
- Detailed breakdown of your current foundation shade range.
- Identification of gaps in your product line, highlighting underrepresented skin tones.
- Strategic recommendations tailored to your brand’s unique positioning and goals.
Inclusivity as a competitive edge
Inclusivity isn’t just about doing what’s right – it’s also about meeting consumer expectations and driving growth. Expanding your shade range not only enhances representation but also opens the door to new markets and builds lasting customer loyalty.
With Arbelle’s insights, you’ll be equipped to:
- Understand the diversity of your existing shade range.
- Identify opportunities to expand and improve inclusivity.
- Stay ahead of competitors in a market where inclusivity is increasingly linked to brand success.
Receive your analysis
“Inclusivity isn’t just a trend – it’s a fundamental expectation from today’s beauty consumers,” says Marcus Tamminen, Head of Sales at Arbelle. “Brands that embrace inclusivity are not only better aligned with their audience but also better positioned for long-term growth.”
As inclusivity shapes the future of beauty, understanding the impact of your foundation range is key to meeting diverse consumer needs.
Request your free Foundation Inclusivity Analysis today and take a step toward meaningful change.
