This comprehensive report highlights the pivotal trends that are shaping the beauty industry and provides actionable insights to help brands meet the demands of today’s diverse consumers.
“With 50% of consumers prioritising inclusive beauty and 31% actively avoiding brands that fail to represent them, inclusivity isn’t a trend – it’s a necessity.” – excerpt from the Report
Inclusivity as a 2025 imperative for beauty brands
With an increasing emphasis on diverse and inclusive beauty experiences, consumers expect more than just product innovation – they demand true representation.
Arbelle’s report highlights how the next wave of beauty inclusivity is taking shape, offering brands the insights needed to expand on inclusivity in areas such as skin tone, age, gender, and accessibility.
What’s inside the report?
- Expanding shade ranges: Beauty has moved beyond basic shades. AI-powered tools now enable precision matching, allowing brands to cater to every skin tone. This shift ensures representation for all consumers, especially those traditionally underrepresented.
- Gender inclusivity: From embracing gender-neutral product lines to rethinking marketing, Arbelle’s report highlights strategies that brands can employ to appeal to an evolving consumer demographic.
- Pro-ageing narratives: Gone are the days of anti-aging rhetoric. Arbelle’s report explores how pro-ageing values are gaining traction, underscoring how brands can champion age positivity and authentically engage older audiences.
- Accessibility in beauty: With 1.3 billion people living with some form of disability, the report emphasises how brands can implement accessible packaging, technology, and pricing strategies to create a more inclusive beauty experience.
- Technology’s role in inclusivity: Discover how virtual try-ons and AI-driven personalisation allow brands to deliver more accurate, tailored beauty experiences that meet the needs of diverse customers.
Why the time for inclusivity is now
“Inclusivity is now a core value in beauty, not a feature. The brands that understand this are the ones that will see growth,” Arbelle’s report asserts, highlighting the strong link between inclusivity and brand loyalty. As consumers become more vocal about representation, brands that fail to adapt risk losing their audience.
Receive your copy
For cosmetic brands looking to lead inclusivity in 2025, Arbelle’s State of Inclusivity in Beauty report is now available for download.
Access your copy today to stay ahead of the trends shaping the future of beauty.
