One of the last taboos of menopause, excessive hair growth in women, or hirsutism, is a big cosmetic concern. Affecting women mainly around the menopause, or even earlier in life, it is a sign of an underlying endocrine disorder and (for many women) a disturbing issue to live with. So what can the industry do?
How can we break the facial hair taboo?
Excess facial hair affects 5-10% of women – Dr Katerina Steventon asks how can we work with medical professionals and the media to address this sensitive issue?
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Ingredients
Kromboost: Protein bioactive for hair longevity
Kromboost is Provital's bioactive, upcycled hydrolyzed barley protein active, sourced from local malt rootlets. Rich in peptides, polyphenols and serine, it strengthens hair, boosts hydration and shields dyed colour from heat damage. Ex vivo studies show up to 152% less breakage and 199% better colour retention in leave-on, plus 166% in just one 3-minute rinse-off wash. Cosmos approved, Halal and Vegan certified, 100% natural origin. Used at 2%.
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