World Afro Day is marking its ten year anniversary via a three-day activation in London, UK, alongside the publication of a new report.
The global event – held annually on 15 September to celebrate, liberate, and educate about Afro-textured hair and identity – is set to launch ‘Fro Festival’ in King’s Cross, London from 15 to 17 September.
In addition to the event, World Afro Day is also releasing a new report, titled Afro Hair: is State intervention needed?, calling on the Government to make regulation tighter for afro hair products, especially for children, and strengthen the Equality Act and acknowledge hair discrimination at work.
“The survey was needed to communicate the significance of afro hair to Black people and to highlight what people without afro hair misunderstand,” Michelle De Leon, CEO of World Afro Day, told Cosmetics Business.
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“There are so many important findings in the survey: the fact that 51% of people with afro hair says it affects their mental health is huge.
“Quantifying that 42% avoid exercise is also so important for health and wellbeing.”
The report also takes a deeper look into the impact of bias towards children with afro hair.
“The saddest result is the lack of empathy for Black children,” continued De Leon.
“Why wouldn’t peo
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