Opinion: Has DEI become a dirty word in beauty?

Published: 15-May-2025

At a time when employees are facing threats of diversity and equity rollbacks, Millie Kendall, CEO of the British Beauty Council, explains why the UK beauty industry must support its workforce and go one step further

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I founded the British Beauty Council back in 2018 and since then have continuously promoted equality and inclusion of and for our workforce. 

Our north star is to raise the reputation of the industry, but how can we realistically do this if we are not offering equitable opportunities to all?

Data underpins everything we do. 

So, back in 2019 and the year after, we surveyed the British beauty industry to determine where bias and a lack of representation were hindering inclusion and commercial growth. 

Simultaneously to this, Oxford Economics proved that our industry is a beacon for social mobility and the sector embraces people into our workforce from all over the UK, from varied socio-economic backgrounds. 

However, although offering opportunities to diverse cohorts – the beauty industry is failing when it comes to equitable career progression and equal pay.

As an organisation, we are now consciously initiating solutions to these identified areas, and we feel we can make a real impact via industry collaboration and increased awareness. 

Our work is in progress, and honestly, it is not yet at a place where I feel we have achieved everything I hope we can. 

But, in an era when DEI departments are under threat, what can the beauty industry do to lead by example?

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