Guerlain debuts gender-fluid fragrance Lui

Published: 18-Aug-2017
Fragrance

Not to be confused for a unisex perfume, Guerlain says its new scent Lui is inspired by gender fluidity and rule re-invention

You need to be a subscriber to read this article.
Click here to find out more.

French luxury perfumer Guerlain is rolling out a new fragrance aimed at a 'new gender order'.

Called Lui, the company says it is a fragrance for the ‘new gender order’ rather than a unisex perfume.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540

Read more
The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540 The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. Revlon knows ‘What a Girl Wants’ with Christina Aguilera fragrance license renewal The consumer products giant has renewed the agreement with Aguilera, marking more than a decade of collaboration
  4. Unilever names sweet scent vanilla as Gen Z’s preferred olfactory note More traditional aromas, such as cut grass, appeal less to Gen Z, found the consumer goods giant, while millennials and Gen X enjoy the smell of mint and fresh laundry, respectively
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Fragrances that smell like dream destinations are elevating Jo Loves to new heights The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540

The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
Fragrance

Dior to host Fort Sauvage pop-up to mark the fragrance’s ten-year anniversary

The luxury beauty brand is inviting visitors to Sauvage’s ‘Wild West’ universe in London, UK, to mark ten years of the bestselling scent, which is fronted by actor Johnny Depp
Fragrance

Bulgari expands its Eau Parfumée airport pop-ups to Rome & Athens

The fragrance pop-ups offer travellers a multi-sensory experience and spotlights two Eau Parfumée icons reborn for 2025: Thé Vert and Thé Blanc
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 8 beauty launches heating up July

From Jo Malone London’s new Granada-inspired scent to an activated sea water-containing blush from Victoria Beckham Beauty, discover eight fresh products raising the temperature this summer
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Dior and Sephora crowned top influencer-favoured beauty brands

Fragrance brands have also been named as the strongest performing category on social media with influencers, according to a new report
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Dior brings back iconic amphora fragrance bottles with a bespoke twist

The LVMH-owned brand is tapping into the trend for personalisation in perfumes
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 beauty launches out now

Cosmetics Business rounds up the latest beauty launches, including a limited edition make-up collection inspired by arcade game Street Fighter 6 and Fenty Beauty’s new hair and body mist.
Subscribe now