Pure Beauty

Glossier launches into Sephora US and Canada amid brand overhaul

By Alessandro Carrara | Published: 27-Feb-2023

Glossier has been undergoing operational restructuring since its founder Emily Weiss departed the company in 2022

Glossier’s range of skin care and make-up products has now launched onto the shelves of Sephora's 600-strong US and Canadian portfolio.

The millennial-pink beauty brand said the move allows both new and existing customers to shop its product range.

Glossier originally entered into a partnership with Sephora in 2022, as part of a new omnichannel strategy.

"Glossier is built on community, and Sephora is not only an iconic global retailer but also embodies our commitment to community," said Kyle Leahy, Glossier CEO.

"It is a beauty destination and the perfect partner for Glossier's first-ever retail relationship.”

Glossier’s range will also be available ​​online and on the Sephora App.

"Glossier comes with an incredibly rich history and an existing — and very passionate — fan base,” added Carolyn Bojanowski, EVP Merchandising at Sephora.

“We look forward to helping to usher in this new chapter for Glossier and officially welcome them to our Sephora community."

It comes after Glossier opened a revamped 7,000sqft flagship in New York

The space on Soho’s Spring Street is the latest in a string of branded store openings as the company looks to boost its retail presence.

Beauty entrepreneur Emily Weiss founded Glossier in 2014 and steered it to become a billion dollar business.

But Glossier has been undergoing operational restructuring since Weiss departed in 2022.

The beauty brand has focused on its US branded store expansion, opening new outlets in Washington, Atlanta, Philadelphia and Brooklyn last year.

It has also been moving from a D2C to omnichannel strategy. 

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