The real impact of French girl beauty and Emily in Paris

By Alessandro Carrara | Published: 20-Aug-2024
Colour Cosmetics Fragrance Skin Care

The show’s fourth season aired on 15 August and currently stands as the second most-aired TV show on Netflix in the US

You need to be a subscriber to read this article.
Click here to find out more.

The fourth season of Emily in Paris has brought a fresh surge of demand for the highly coveted French girl beauty look.

Searches for ‘French girl makeup’ increased by 100% within 24 hours of the airing of the Netflix show's first half on 15 August, according to Google Trends.

A similar 79% spike occurred in May following Netflix’s release date announcement, with the most searches coming from the US, Iceland, Canada and the UK. 

‘French girl makeup’ searches on YouTube, meanwhile, rose by 88% at the start of August and jumped by a further 11% on 14 August ahead of the season’s release.

The video hosting platform has seen an influx of Emily in Paris-related content in 2024.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • L'Oreal
  • Augustinus Bader
See more

You may also like

Colour Cosmetics

L’Oréal Paris names Cara Delevingne as new ambassador

Read more
The model joins Kendall Jenner, Helen Mirren and Viola Davis as a global face for the drugstore beauty brand

Trending Articles

  1. Cosmetics Business reveals the top 5 make-up trends of 2024 in new report Bold statement blush, setting sprays that create a bespoke skin finish and the new era of lip liners are among the hottest trends driving growth
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Why this viral brain health darling is also great for skin Lion's mane mushroom is known for boosting memory, but it can also calm skin too, as Laura Dowling, aka @fabulouspharmacist, explains
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 7 beauty launches for September Cosmetics Business rounds up seven new beauty and skin care products which have been released this month
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Valentino leans into fashion history for next beauty chapter The Roman fashion house is betting on a new pillar of haute couture fragrance and more premiumised make-up codes to elevate its presence in the luxury beauty space

Upcoming event

MakeUp in NewYork

18-19 September 2024 | New York, USA See all

You may also like

Colour Cosmetics

L’Oréal Paris names Cara Delevingne as new ambassador

The model joins Kendall Jenner, Helen Mirren and Viola Davis as a global face for the drugstore beauty brand
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Valentino leans into fashion history for next beauty chapter

The Roman fashion house is betting on a new pillar of haute couture fragrance and more premiumised make-up codes to elevate its presence in the luxury beauty space
Colour Cosmetics

Maybelline reworks ‘Maybe it’s Maybelline’ jingle for Gen Z

The make-up brand is bringing back its signature 1990s sound with a modern twist
Colour Cosmetics

L’Oréal Paris signs Indian actress Alia Bhatt as ambassador

The producer joins Kendall Jenner and Viola Davis as a global face of the drugstore make-up and skin care brand
Colour Cosmetics

Maybelline becomes New York City Marathon’s first cosmetics partner

The L’Oréal-owned brand will have a dedicated cheer zone, make-up booth and running team at the 2024 race in New York City, US
Colour Cosmetics

Gordon Ramsay takes the cake with NYX beauty collab

The celebrity chef teamed up with his daughter Holly Ramsay to promote the make-up brand’s Buttermelt Blush, which is formulated with mango and almond butter
Skin Care

L’Oréal eyes CeraVe rival with 10% stake in Galderma

The Cetaphil and Restylane owner will also form a scientific partnership with L’Oréal to leverage the French giant’s skin biology department
Subscribe now