Floral Street has collaborated with Netflix’s hit show Bridgerton on a limited edition gourmand fragrance to mark the release of season four and further its brand awareness.
The British fragrance brand has partnered with the Shondalanda original series, which is set in the Regency era in England, to bring the Bridgerton world to life via floral gourmand eau de parfum, Enchanted Masquerade.
Enchanted Masquerade is inspired by season four’s storyline – the love affair between characters Benedict Bridgerton and Sophie Baek which begins at a masquerade ball – and “the idea of unmasking your true self”.
Bridgerton is Netflix’s fifth most-streamed television show of all time.
The vegan scent, created by Floral Street founder Michelle Feeney and Master Perfumer Jérôme Epinette, has been more than a year in the making.
“I read the book this season would be based on and it is really a modern fairytale – very Cinderella-esque but with a glove – and so that was the starting point [for the inspiration],” Feeney told Cosmetics Business.
“We are a British brand, and the show is filmed in Britain, but we are also sustainable and modern, and they [Netflix] just thought it was a perfect fit.”
The two companies also share
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.