Whether your choice of tipple is gin, red wine or craft beer, beauty brands are now offering all the indulgence, without the hangover.
In recent years, the big drinks trends have been gin, prosecco and rosé. Annual sales for ‘mother’s ruin’ surpassed £2bn for the first time in 2018. Despite a slump in 2018, prosecco has been the party drink of choice over the past decade and rosé now makes up 10% of total wine sales, up from 8% in 2017.
But more consumers than ever are choosing to drink less alcohol. According to University College London, wild nights out could be a thing of the past, as the number of 16 to 24-year-olds shunning alcohol has more than doubled in a decade to 29%. Plus, the ONS reported that 21% of British adults say that they don’t drink at all – the lowest level on record.
Nearly two million people pledged to go dry for 31 days as part of Sober October and an increasing number of glamorous ‘sober influencers’ has helped drive 1.2 million #soberlife Instagram hashtags.
Recognising that more beauty fans are swapping martinis for masks, this year more brands have launched playful alcohol-themed products for consumers that favour the mocktail menu.
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