Fable & Mane names Bollywood star Kareena Kapoor Khan Global Ambassador

By Julia Wray | Published: 3-Mar-2025
Hair Care Marketing

A campaign featuring Kapoor Khan, set to launch in April, will emphasise the transformative experience of Ayurvedic rituals

Premium Ayurvedic hair care brand Fable & Mane has onboarded Bollywood actress Kareena Kapoor Khan as its Global Brand Ambassador. 

In a new campaign, set to launch in April, Kapoor Khan is transported into a serene, dreamlike space to emphasise the transformative experience of Ayurvedic rituals.

“I am drawn to Fable & Mane’s commitment to ancient wisdom and modern self-care,” said the star of Omkara and Jab We Met.

“Their approach is a simple yet potent symbol of self-love, a reminder to prioritise our inner and outer beauty, and celebrate the richness of our heritage.”

Fable & Mane was co-founded by brother and sister duo Nikita and Akash Mehta in 2020. 

It claims to celebrate South Asian heritage while emphasising mindfulness.

Its hero product HoliRoots Hair Oil combines ashwagandha and amla to strengthen roots and hydrate the scalp.

“We are honoured to welcome Kareena as Global Ambassador for Fable & Mane,” added Akash and Nikita. 

“Kareena truly embodies strength, confidence and a deep connection to our shared heritage. 

“As founders who grew up inspired by her, this partnership is a dream come true. 

“Together, we aim to inspire individuals worldwide to awaken through rituals and celebrate their inner beauty.”

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