Career advice: How I became the Creative Director of Fable & Mane

By Sarah Parsons | Published: 22-May-2024

Nikita Mehta co-founded the Ayurvedic hair care brand with her brother Akash in 2020

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Nikita Mehta is the Creative Director and co-founder of Fable & Mane, the Ayurveda-inspired hair care brand. 

She created the company with her brother Akash in the height of the pandemic and launched immediately into Sephora. 

"I have amazing mentors who taught me about consistency with your brand DNA and storytelling which really helped when building Fable & Mane," she tells Cosmetics Business. 

In partnership with CEW UK, Mehta details her career journey, advice for new starters in beauty, as well as the essential skills a cosmetics industry professional can possess. 

Tell us about your first job in beauty?

My first ever job in beauty was working on the

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