The beauty industry is in the grips of mushroom mania, with Revive Collagen becoming the latest brand to tap into the growing demand for fungi.
The UK skin care and supplement brand has launched a functional mushroom and liquid collagen range made using lion’s mane, reishi and chaga mushrooms.
Functional mushrooms have “exploded in popularity”, said Revive Collagen General Manager Sarah Power on why the brand has chosen to explore the space now.
“The shroom boom is real as people are looking for natural, effective ways to support and elevate their wellness, whether it is for improved sleep, increased clarity and focus or supporting overall brain health,” said Power.