De Serna joins from REN Clean Skincare (Unilever Prestige) where she held the same position and will be responsible for spearheading Revive Collagen’s e-commerce and digital strategy on a global scale.
With an impressive career spanning both agency and in-house roles, De Serna brings a wealth of experience in managing digital strategy and driving growth for top-tier beauty brands. She has previously held the position of Global Digital Account Director at DentsuX, one of the world’s largest media agencies, where she managed high-profile accounts for global brands such as Apple and Shiseido, including their iconic beauty lines NARS and Laura Mercier.
Co-Founder and CEO John Bailey commented: "We are entering a very exciting phase of growth for Revive Collagen, and Morgane’s extensive experience working with some of the world’s most iconic beauty brands will be instrumental in driving our global expansion. We’re confident she will be a fantastic addition to our team."
Morgane De Serna’s appointment comes at a pivotal moment for Revive Collagen as the brand continues to expand its digital footprint and further strengthen its direct-to-consumer (D2C) presence across key international markets.
Revive Collagen has rapidly established itself as Europe’s fastest-growing collagen brand, with retail partnerships that include Harrods, Boots, Holland & Barrett, Saks, CVS and is listed in over 5000 stores. With Morgane leading the digital and e-commerce strategies, Revive Collagen is poised for continued accelerated growth.
