Estée Lauder praised for content marketing strategy

Published: 10-Nov-2014
Marketing

In July, Estée Lauder made a move that hinted at de-prioritisation of content.

You need to be a subscriber to read this article.
Click here to find out more.

Integrating brand content with other marketing efforts is one of the top barriers to effective content marketing, according to digital marketing analyst L2 ThinkTank, which cites Estée Lauder as an example of how to do it right.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

How can beauty brands prepare for the next wave of agentic shopping?

Read more
As AI-powered search reshapes consumers’ discovery of beauty, Pattern’s Fiona Reid explains how brands can be prepared

Trending Articles

  1. Paula’s Choice named official World Cup Skincare Sponsor as beauty’s football fever sets in The Unilever-owned skin care brand has launched a new campaign to promote the resilience of its product range in high-pressure situations during the 2026 tournament, kicking off the marketing with a short film
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Hawaiian Tropic taps Alix Earle for SPF application campaign The sun care brand has teamed up with influencer Earle once again for a summer sun campaign centred around Hawaiian Tropic’s head-to-toe sun care solutions and proper application
  3. Dior unveils beauty suite at Cannes Film Festival The Riviera-themed 350 square meter space also nods to the art of film costume design, and will host celebrities and Dior Ambassadors throughout the festival
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Bubble partners with American Eagle as it extends ‘beyond the bathroom’ Bubble’s founder and CEO Shai Eisenman tells Cosmetics Business that further collaborations are set to follow as the skin care brand’s 100,000-plus community demands lifestyle products that ‘bring the brand to life’
  5. Cosmetics Business Innovation Awards: Final week to enter new programme recognising industry innovation Cosmetics Business has opened entries for the Cosmetics Business Innovation Awards, but with the deadline just one week away, companies across the beauty supply chain are encouraged to submit their innovations now to gain recognition from leading industry experts.

Upcoming event

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing

How can beauty brands prepare for the next wave of agentic shopping?

As AI-powered search reshapes consumers’ discovery of beauty, Pattern’s Fiona Reid explains how brands can be prepared
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Inside the modern beauty discovery dilemma and how brands can beat it

Beauty shoppers are not lacking options but relevance, argues Ayesha Mace, Senior Beauty Manager at Pinterest UK. The social media whizz reveals how visual search can tackle this issue, creating more personal journeys that blend inspiration and commerce
You need to be a subscriber to read this article.
Click here to find out more.
Retail

The Ordinary takes swipe at ‘overinflated language’ used to sell beauty via global pop-up

The Ordinary’s grocery store experience, taking place in six cities globally, claims to reveal the ‘buzzwords and tactics’ brands use to justify inflated prices, stating: ‘if beauty mark-ups were applied to everyday groceries, we would never stand for it’
Fragrance

Balmain Beauty breaks into prestige fragrance market with Destin de Balmain

This floral-fruity eau de parfum is the next step in Balmain Beauty’s – the beauty arm formed as a joint venture between Estée Lauder Companies and the fashion house – luxury fragrance journey
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Bumble and Bumble hair brand behind Charli XCX’s The Moment

The Estée Lauder Companies-owned hair care brand worked closely with hairstylist Matt Benns on A24’s new film, a mockumentary following singer Charli XCX as she gears up for her first arena tour
Colour Cosmetics

Clinique partners with Crayola on ‘fun’ campaign for Chubby Sticks expansion

The Estée Lauder Companies-owned beauty brand is betting big on nostalgia, adding new additions to its 29-year-old Chubby Sticks franchise and marking the occasion with a playful partnership with art supplies maker Crayola
Colour Cosmetics

Estée Lauder signs British actress Daisy Edgar-Jones as Global Ambassador

The Normal People star’s first campaign will launch on 2 February, with Estee Lauder stating her ‘innate sense of style will inspire consumers across generations’
Subscribe now