Egypt: after the revolution

Published: 11-May-2015

The Egyptian cosmetics market struggles after the 2011 revolution, but has potential

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Egypt’s US$1bn cosmetics and perfumes market – regulated and unregulated – has still to recover from the country’s 2011 revolution. Ongoing instability and weak economic growth has stymied a hoped-for robust rebound in sales. However, demand is starting to pick up and the country’s large population of 85.5 million is making more purchases of mass market toiletries.

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