The beauty industry has rallied together to support those affected by the wildfires raging across Los Angeles.
Hailey Bieber, the founder of Rhode, has pledged her support to organisations including California Community Foundation and Pasadena Community Foundation.
The celebrity and model has also made a series of Instagram Stories on how people can provide relief.
Tower28, the skin make-up brand founded by Amy Liu, has also set up a donation point to raise money for people impacted by the fires.
Liu has also used her social media accounts to direct people to emergency resources.
Dolce Glow, meanwhile, has established a donation drop-off point which can be found at the brand’s offices at 1621 First Street, Unit 5, San Fernando, CA 91340.
BK Beauty is donating 100% of net proceeds from sales to the California Community Foundation between 9 and 11 January.
Similarly, beauty brand Tarte will also donate sales proceeds to the Word Central Kitchen which is reportedly providing meals to firefighters and citizens.
Bubble is donating its self-care essentials to help bring a “small moment of comfort to those who need it most”.
“Our hearts are breaking for everyone impacted by the devastating Los Angeles wildfires — families who’ve lost their homes, animals in need, and the brave first responders risking everything to protect our communities,” founder and CEO Shai Eisenman wrote in a LinkedIn post.
“If you or someone you know could use skincare products right now, please reach out to us at aid@hellobubble.com — we’d be honored to send them your way.”
Los Angeles make-up artist Nick Lennon set up a Go FundMe page after his home was destroyed by the wildfires. The page can be found here.
Marta Freedman, co-founder of Dieux Skin and Sacha Strebe, founder of Skinlexicon, have also set up GoFundMe pages.
Fragrance and fashion brand LoveShackFancy is providing resources to the LA Fire Department and has urged followers to also support the organisation.
Other charitable organisations include:
- Pasadena Community Foundation.
- California Fire Foundation Wildfire & Disaster Relief Fund
- American Red Cross
- LA Dream Center
- California Fire Foundation