Dolce & Gabbana (D&G) has launched a new campaign Il Pranzo to promote its revamped cosmetics offering.
The movie draws inspiration from “great auteur cinema” to capture the “essence” of the Italian luxury house’s new Boundless Beauty Makeup Collection, which launched in July.
D&G has overhauled its make-up offering after bringing its beauty business back in-house in 2022.
The new collection aims to blend the brand's fashion identity with the latest cosmetics trends and high-quality Italian ingredients.
The campaign, shot by American photographer Steven Klein, is set in an Italian villa, “creating imagery that sets the stage for an intense visual narrative”.
Models Irina Shayk, Carré Otis and Jerry Hall feature, as well as Georgia May Jagger, the daughter of Hall and musician Mick Jagger.
“The camera follows the arrival of a mysterious woman who advances towards the imposing entrance with determined steps,” read a statement from D&G.
Dolce & Gabbana's Il Pranzo campaign features Georgia May Jagger
“Her magnetic presence immediately captures attention, creating astonishment with her unexpected entrance into a room where guests are gathered around a table set for lunch.
“Close-ups linger on the astonished gazes of the diners, capturing the essence of the new D&G make-up in a series of expertly crafted shots.”
Il Pranzo’s art direction was done by KStudio.
D&G’s Boundless Beauty Makeup Collection is split between four key looks – Fresh, Classic, Flawless and Bold – with all products embodying the company's new codes.
“D&G is not recognised in the beauty world as a strong seller of make-up right now but there is no legitimate reason we cannot become one,” Gianluca Toniolo, CEO of D&G Beauty previously told Cosmetics Business.
“We have done a strategic exercise over the past year or so to think about a new angle of attack for this, coming up with a totally new line-up and identity for the brand.”
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