Dolce & Gabbana (D&G) has appointed Vittoria Ceretti and Theo James as the new faces of its Light Blue fragrances campaign.
The Italian supermodel and the British actor star in the luxury brand’s new 25th anniversary campaign for its hero scents, which has been shot by photographer Gordon Von Steine in Faraglioni, Italy.
Strengthening its core fragrance pillars with new campaigns makes sense as D&G aims to grow the retail value of its Beauty Division to €3bn by 2026.
James is a 40-year-old actor best known for his roles in Netflix television show The Gentlemen, HBO drama The White Lotus and film franchise Divergent.
Ceretti is a 26-year-old fashion model who has appeared on the cover of Vogue and its international editions more than 24 times.
“In a swirl of emotions stirred by the summer breeze, the new campaign… revives the dreamlike aura of Light Blue’s visual tale,” read a statement from D&G.
“Once again embodying the timeless celebration of the Italian spirit through the charisma of its two new protagonists.”
D&G’s Light Blue Pour Homme is 25 years old
D&G’s Light Blue Pour Homme Eau de Toilette is a fresh and vibrant fragrance, containing notes of Sicilian lemon, Granny Smith apple and cedarwood.
The brand’s Light Blue Capri In Love Pour Homme Eau de Parfum, meanwhile, is described as evoking “the salty sea breeze and golden light of Capri”.
It opens with notes of black pepper and a green fig soul, complemented with Patchouli.
“Etched into the collective imagination through the unforgettable love story set against the iconic backdrop of Capri’s Faraglioni, and brought to life through images of remarkable evocative power, these symbols of international perfumery now embark on a new chapter – 25 years after their debut,” read a statement by D&G.
D&G has recently opened a “first-of-its-kind” beauty and accessories hybrid store in the UK to further expand its reach.