Pure Beauty

DIY beauty brand Emulsion lands on Beauty Bay

By Sarah Parsons | Published: 14-Mar-2019

The personalisation skin and hair care brand is now stocking its entire range on the e-commerce website

DIY beauty brand Emulsion Cosmetics has inked a retail deal with e-commerce platform Beauty Bay.

Consumers can personalise their chosen hair, body and skin care products by selecting a base, adding an essential blend, a preferred fragrance and an exfoliant.

Initially only available via emulsion.co.uk, the brand’s entire collection is now available via Beauty Bay.

“Your skin and hair can differ from day-to-day, so we wanted to offer products you can tailor at home,” said Helen Bannayan, founder of Emulsion Cosmetics.

“No matter the concern you want to target, creating your perfect blend has never been so easy.”

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like