Digital beauty consultations fail to take off with UK consumers, new data shows

Published: 22-Jul-2020
Marketing

The majority of shoppers at 87.4% reveal they have not used an online beauty consultation service since lockdown began, despite a rise in the number of brands rolling them out

You need to be a subscriber to read this article.
Click here to find out more.

The pandemic has pushed consumers to engage with and shop for beauty in new ways, with online being the mode of choice for many.

But just how well is the digital shopping experience – and the latest innovations such as virtual consultations and live streamed content – working for shoppers?

With store closures and reduced footfall impacting sales, the rise of virtual

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Shiseido
  • Caudalie
  • FanFinders
  • Seekology
See more

You may also like

Fragrance

Tory Burch signs Kendall Jenner to front Sublime fragrance

Read more
The model is the face of the luxury lifestyle brand’s newest scent, which was created with Shiseido Americas

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty's ‘Wicked’ winter is here, but can it last? The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    The battle of the Christmas beauty adverts Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?
  3. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  4. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  5. What makes a great beauty PR launch? Cosmetics Business journalists reveal what they love about PR beauty events – plus their pet peeves

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Fragrance

Tory Burch signs Kendall Jenner to front Sublime fragrance

The model is the face of the luxury lifestyle brand’s newest scent, which was created with Shiseido Americas
Colour Cosmetics

NARS signs Ciara, Camila Morrone and Pom Klementieff as ambassadors

The celebrity trio feature in the Explicit Lipstick campaign to celebrate the make-up brand’s 30th anniversary
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Niche SPFs are shaking up the sun care market

From sunscreen created for specific skin needs to bespoke campaigns that target select sport communities, this is why brands are getting much more personalised
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Exclusive: The biggest beauty brands of 2024 revealed

Which cosmetics brand is this year’s most valuable? And why has the overall value of the top 50 players in beauty declined?
Skin Care

Shiseido signs Bollywood star Tamannaah Bhatia as first Indian ambassador

The actress will front Shiseido’s skin care range in India as the Japanese conglomerate ramps up its presence in the market
Skin Care

Anne Hathaway is new face of Shiseido’s Vital Perfection line

Products in the skin care range are designed to lift and firm, and include Intensive WrinkleSpot Treatment and Uplifting & Firming Cream
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which country’s brands are booming?

Which country’s brands gained in value in 2023 and which brands joined or fell off Brand Finance’s beauty league table this year?
Subscribe now