David Beckham’s business empire saw its profits more than double last year thanks in part to the star’s hit documentary on Netflix.
The English footballer’s company DRJB Holdings Limited – which encompasses David Beckham Ventures Limited, Seven Global LLP and Studio 99 Group – reported a pre-tax profit jump to US$36.2m for the year ending 31 December 2023, up from $16.2m in 2022.
The business’s consolidated revenue also marginally increased year-on-year, rising 2% to $91.2m from $89.7m the previous year.
Profits at David Beckham Ventures Limited, which comprises the majority of Beckham’s brand partnership and licensing revenues, particularly excelled.
It reported double-digit percentage gains for the financial year, up 17.9% to $37.5m from $31.8m in 2022.
Beckham’s Studio 99 Group also saw revenue grow to $15m as the company increased production of premium documentary series for global platforms, including docuseries Beckham for Netflix.
The documentary, which followed Beckham’s rise to global football stardom, amassed 3.8 million viewers during its premiere week in October 2023.
The streaming giant is now creating a documentary about Victoria Beckham’s [David’s wife] transition from pop star to fashion designer and beauty mogul.
Beckham’s main holding company and management team also solidified its new partnership with Authentic Brands Group during the financial year to grow the footballer’s brand through strategic endorsements.
This included “innovative” business models, digital content distribution and the launch of new consumer products.
Meanwhile, Seven Global LLP – which makes up the licensing and commercialisation of the David Beckham brands that fall outside DB Ventures Limited – reported profits of $10.9m on revenues of $14.1m.
This encompasses the group’s partnerships with Adidas, Tudor, Safilo Eyewear and beauty giant Coty.
Lead image credit: David Beckham Refined Wood fragrance.