While Japan has the highest standard of living, it is the South Koreans who spend the most on cosmetics per capita, holding a position in Asia akin to that of the French in Europe.
Cultural differences rife in Asian beauty market
Market researcher Mintel claims the Asian beauty market is a region of contrasts
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Beauty’s overconsumption problem and the movement tackling it
Read moreThe underconsumption in beauty movement is soaring due to societal, economical and environmental factors, creating a long term behavioural shift the industry cannot ignore
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