Cosmetics Business reveals the 5 biggest colour cosmetics trends in new report

Published: 10-Jul-2019

The future of colour cosmetics depends on finding ways to respond to demands for inclusivity, sustainability and long-term benefits. This report reveals how brands can stay ahead

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Market overview: At a glance

What's in this report?


Top 5 trends:

1. FOMO collections

2. Accessible & assistive tools

3. Hybrid make-up

4. Refillable brands

5. The future of men & make-up

Country highlights


Global value & growth

Total colour cosmetics market. Source: Euromonitor International

Total colour cosmetics market. Source: Euromonitor International

Key market challenges addressed

Whether it’s new shades, textures or finishes, colour cosmetics has always been one of the categories most focused on the new and the next. Products drop on a daily basis and production cycles are accelerating, fuelling a market that is worth nearly $70bn worldwide.

Yet as concerns over waste and climate change have hit consumers with more urgency in 2019, the rumblings of a new consumer attitude has emerged that raises the question: are consumers applying the breaks to beauty?

Gabriella Beckwith, Research Analyst – Beauty and Fashion at Euromonitor International, tells Cosmetics Business: “One of the key challenges in colour cosmetics is that consumers in major markets such as the UK and US have been on somewhat of a ‘beauty diet’ over the last year. Consumers are curbing back on spending and investing in fewer products as they embrace the trend for ‘no make-up’ make-up looks.

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