Cosmetics Business Picks: 5 new beauty launches tapping into the sleep economy

By Nyima Jobe | Published: 11-Apr-2025
Hair Care Skin Care Wellness

As the industry tries to conquer the business of sleep, beauty brands are developing new rituals to help consumers rest better and wake up glowing

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As beauty brands continue to bet on sleep to drive sales, Cosmetics Business round-ups the best nighttime products to have launched into the market recently. 

From overnight skin science to magnesium for muscle recovery, these sleep-focused innovations are the perfect match for the ongoing ‘sleepmaxxing’ trend.

Here are five products we are winding down with so far. 

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  • Companies:
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