As beauty brands continue to bet on sleep to drive sales, Cosmetics Business round-ups the best nighttime products to have launched into the market recently.
From overnight skin science to magnesium for muscle recovery, these sleep-focused innovations are the perfect match for the ongoing ‘sleepmaxxing’ trend.
Here are five products we are winding down with so far.
REHAB.
Hair care brand REHAB. has launched a new four-piece Sleep Collection, which claims to enhance overnight beauty routines across hair, skin and sleep hygiene.
The set includes a lavender-scented Dose 3.0 Hair Sleep Serum, which the brand says boosts softness, manageability and helps reduce breakage.
There is also a Sleep Lip Mask containing peptides, hyaluronic acid and vitamin E for overnight lip repair; a one-sided Silk Pillowcase to reduce hair friction; and a limited-edition lilac cosmetics bag.
£71, rehabyourhair.com
Bare Biology
Bare Biology has introduced Ready & Rested – a magnesium bisglycinate supplement it describes as a gentle but effective way to support both daytime energy and nighttime relaxation.
The brand says each dose of three capsules delivers 100% of an adult’s recommended daily magnesium intake, and claims the bisglycinate form is better absorbed and less likely to cause digestive upset than other forms of magnesium.
Marketed as suitable for adults and children aged four and up, the supplement is said to support muscle recovery, stress reduction and improved sleep quality.
£34.99, barebiology.com
Tisserand
Aromatherapy brand Tisserand has launched a new series of Wellbeing Routine Kits aimed at supporting common mood states including sleep, energy, stress and hormones.
The Sleep Routine set features the brand’s bestselling Sleep Better essential oil blend, available in both a Pulse Point Roller Ball and a Body & Room Mist.
According to Tisserand, 86% of users in consumer testing reported falling asleep faster when using the Sleep Better blend, which includes jasmine, sandalwood and lavender to help relieve tension and mental fatigue.
£12, tisserand.com
Starface
Acne patch brand Starface has announced the permanent return of its previously limited-edition Pink Star Hydro-Stars, alongside a new Big Pink compact designed to store the patches.
The brand claims the 100% hydrocolloid patches help shrink spots overnight by absorbing fluid while protecting skin from picking.
Available in four colours – Bubblegum, Cotton Candy, Fruit Snack and Jelly Bean – the patches are now joined by the compact which includes a mirror for portability and is available alongside a 32-pack of stars.
£7.99, starface.world.co.uk
No7
No7 has expanded its Future Renew range with the launch of the Future Renew Night Serum, which it claims is its most scientifically advanced night-time formulation to date.
Developed in partnership with the University of Manchester in the UK, the serum is designed to support the skin’s natural overnight repair cycle, which No7 says peaks between 2am and 4am.
The brand claims clinical testing showed a visible reversal in multiple signs of skin damage in 100% of users over 24 weeks.
Key actives include a proprietary peptide blend, niacinamide, hyaluronic acid and a plant extract called Lindera Strychnifolia, which No7 says helps resynchronise disrupted circadian rhythms in the skin.
£49.95, boots.com
Related content:
Why Estée Lauder and other brands are betting on sleep to drive sales and innovation
Sleep-focused skin care and moodscaping fragrances top Boots’ 2025 beauty trends
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