The five-product launch spans multiple skin care categories, with the intention of use in tandem to create a routine.
This new category follows body care and male grooming launches in 2025, expanding from its core offering of hair care.
Debuting on 30 January, the vegan and cruelty-free collection comprises Collagen Sheet Masks, Dose Face Oil, Sculpting 2-in-1 Face Tool, Whipped Face Cream, and the Skin Care Collection Bag.
Co-founder Vicky Ellis told Cosmetics Business how the range has been a long time coming, and said: “Skin care has always been part of our long-term vision.
“REHAB. was built around the idea of simplifying beauty through ‘dose-based’, targeted, intentional treatments that slot into a routine.
“That philosophy translates naturally beyond hair.
“Over the past year, we have seen our customers increasingly trust us with their full body care routine, not just hair care, and ask what we would launch next.”
Ellis attributes the timing of the launch feeling right for the brand to its dedicated core customers, and added: “We now have a strong, educated customer base who understands our approach.
“We did not want to launch skincare simply to extend the range – we wanted to enter the category when we could bring something results-led and routine-driven, in the same way we did with hair.
“Our loyal returning haircare customer has already evolved with us into bodycare following last year’s launch, and skincare is the natural next step in helping them build a complete REHAB. routine across hair, body and skin.”
The collection comprises both products and skin care tools, and Ellis noted that the choice was “very intentional”.
She continued: “We do not think in terms of single hero products – we believe in building structured routines with results-led outcomes.
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