You can’t put a price on a good night's sleep – unless you just so happen to be a beauty brand.
The industry has been ramping up their investment in the market segment, which globally was valued at an estimated $432bn in 2024, according to data from analyst Statista.
Estée Lauder is among those beauty businesses betting on sleep and investing heavily.
It recently appointed Dr Matthew Walker as its first-ever Global Sleep Science Advisor to further tap into this “global sleep movement”.
Walker is working with the beauty brand to deepen its nighttime skin care research and innovation, providing them with the latest research finings and resources in sleep study.
The aim – to better educate consumers on the connection between poor sleep and health.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.