Cosmetic surgery in the US and Europe is set to exceed US$28bn by 2011, according to two new reports by Datamonitor, confirming that consumer desire to improve their personal appearance is showing no signs of slowing down.
The reports, Professional & Expert Personal & Oral Care Solutions and Anti-Aging & Beauty Attitudes and Behaviours, uncovered new evidence that certain non-invasive cosmetic procedures such as botox have soared in popularity over the last ten years thanks to increased availability and lower costs.
Of the women consulted for the survey, 20-30% said they had considered cosmetic surgery, while 73% cited their body shape as a major concern. Ageing was the main concern for 50% of women surveyed, but many said cosmetic surgery was inconvenient and expensive and would seek out a viable alternative.
As a result of these findings, Datamonitor expects the market of professional care products as alternatives to cosmetic surgery to become more popular.
“Consumers are looking to premium products with professional quality and efficacy levels to answer their personal care needs,” said Matthew Taylor, consumer market analyst, Datamonitor. “Time-scarcity and the desire to spend more time at home are driving them to seek products that facilitate pampering and functionality effective personal car treatment off the shelf.”