Cult US nail brand Chillhouse has been acquired by Kiss Beauty Group.
The brand owner, which specialises in nails and lashes and owns imPress and Falscara, will help Chillhouse “accelerate the brand’s next phase of expansion across digital and retail channels”.
Chillhouse started in New York City, US, in 2017 as a nail studio and self care destination.
Founded by Cyndi Ramirez, who serves as CEO, the company expanded into at-home nails with a collection called Chill Tips in 2020.
“From day one, Chillhouse has championed creative expression, modern rituals, and a community that feels truly seen,” said Ramirez.
“Our vision has always extended beyond trends – we have been building toward a generational brand in nail care and beauty.
“Partnering with Kiss Beauty Group, whose brands have helped shape this industry, inspires and empowers us to scale with intention and authenticity all while staying grounded in the creativity and culture at the heart of Chillhouse.”
The financial terms of the deal have not been disclosed.
Under Kiss Beauty Group, the business will continue to operate as a standalone brand, maintaining its own brand identity, creative voice and corporate team, Chillhouse said in a statement.
Chillhouse's recently redesigned flagship in Soho, NYC, will continue to serve as the brand’s “experiential heart and creative testing ground for future innovation”.
“Chillhouse’s team brings extraordinary talent and a compelling vision that align closely with how we see the future of beauty,” said J Paul Yang, Chief Strategy Officer from Kiss Beauty Group.
“As a category leader, we are committed to championing Chillhouse as they scale their bold vision, while preserving the culture-shaping point of view that makes them such a powerful source of inspiration to the next generation of beauty consumers.”
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