Boots has been named the official beauty partner of Love Island ahead of the latest series of the dating reality show.
Due to air on ITV2 this summer, the show will feature more than 130 brands stocked by the high street retailer.
New beauty brands set to be showcased are viral K-beauty brand Medicube, which recently made its debut at Boots online and in selected stores, hair tool brand GHD, and Glow for It, which is known for its TikTok-famous lash growth serum.
Among the brands returning to the villa are e.l.f Beauty, Fenty, Bubble and Huda Beauty, along with Boots own-brands No7 and Soltan.
The partnership will see the return of the popular Boots x Love Island Beauty Box.
Boots will also feature a Love Island Villa web page on its website while fans can also shop the brands directly from the Love Island app.
“We are delighted to continue our long-standing partnership with Love Island for an eighth consecutive series,” said Peter Markey, Chief Marketing Officer at Boots.
“This collaboration is a powerful platform for us to showcase the breadth and quality of our beauty offering, and we know it resonates strongly with our customers.
“This year, we have curated an exceptional line-up of brands for the Villa, and we are excited to bring even more value to shoppers at home through exclusive offers that make the Love Island look more accessible than ever.”
Boots is also bringing back its ‘Find the One’marketing campaign
Commenting on the partnership, Bhavit Chandrani, Director of Be Studio, ITV said: “We are thrilled to be teaming up with Boots once again this summer, bringing the best in beauty to the Villa.
“ITV's recent Creative Boost research showed that BE Studio's branded entertainment campaigns help deliver cut-through and stand-out for advertisers, which is evidenced by the longevity of this great partnership.”