The French may have a reputation for being slim, but according to a study by Xerfi-Precepta, Le marché de la minceur, nearly half of the population is overweight or obese. The €3bn slimming market, which covers all kinds of segments including diet or ‘light’ foods and supplements, books and wellbeing products, is expected to continue in its mad race to reach nearly €4bn in 2018, yet slimming and firming body care cosmetic products – one of the “most innovative” segments according to Xerfi – is also one of the most challenged. Isabelle Schang, Head of Body Care at Nivea Group (Beiersdorf) tells Cosmetics Business: “The slimming market is a relatively important category within the body care market in France, accounting for 22% (source: IRI, year to May 2016); however, this is a declining market. In a context of [economic] crisis, women focus on their most important requirement: moisturisation – which forms the heart of the market with a share of 64%.”
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