Hair care brand Cécred, founded by singer Beyoncé Knowles-Carter, has launched nationwide at Ulta Beauty in what marks the retailer’s biggest-ever exclusive hair launch.
Now available online and in more than 1,400 Ulta Beauty stores across the US, the luxury hair care brand enters its next phase of growth just one year after its debut.
Cécred’s foundation collection, which includes bestsellers like Hydrating Shampoo and Conditioner, Fermented Rice & Rose Protein Ritual, and viral Restoring Hair & Edge Drops, is now part of Ulta Beauty’s offering.
“Expanding into retail just one year after the launch of Cécred is a powerful testament to the efficacy of our products and the deep connection we have built with our community,” said Grace Ray, CEO of Cécred.
“Ulta Beauty shares our vision for bringing the brand to life in retail in an unprecedented way, and we are excited to embark on this next chapter together.”
Ulta Beauty is rolling out the brand with high-impact merchandising, including custom fixtures, branded endcaps and life-sized displays at select stores.
The brand is also integrating salon services at Ulta Beauty.
All 1,400-plus locations of The Salon at Ulta Beauty will offer dedicated Cécred services, including backbar use, a permanent treatment menu and stylist education.
This includes Scalp Revival, Protein Bounceback, and Hydration & Repair treatments, which are all designed to deliver salon-grade results using Cécred’s science-backed formulas.
As part of the initiative, Ulta Beauty’s 7,000 stylists are receiving in-depth training to ensure clients experience the full benefits of the products in the chair.
“Launching Cécred exclusively at Ulta Beauty is an exciting milestone for both of us,” said Ulta Beauty CEO Kecia Steelman.
“We are proud to welcome this beloved brand and deliver transformative experiences to our guests both on the shelves and in our salons.”
The partnership also introduces a new retail-meets-ritual concept: Cécred Sundays – a recurring event series launching 18 May at 200 select Ulta Beauty salons.
The weekly in-store events will feature exclusive services and complimentary Temple Oud candles with any Cécred treatment, offering a curated self-care experience for every hair type and texture.
Tina Knowles, Cécred Vice Chairwoman and mother of Beyoncé Knowles, added: “My roots began in the salon, and I have seen the power of transformation firsthand.
“With Ulta Beauty, we are recreating that feeling in the aisle, and in the chair.”
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