Beyoncé’s Cécred is breaking into bricks-and-mortar with its debut retail partnership with Ulta Beauty.
The ‘Single Ladies’ singer’s textured hair-focused products will be available to shop in more than 1,400 Ulta stores from 6 April 2025.
This includes its Hydrating Shampoo and Conditioner, Fermented Rice & Rose Protein Ritual and Restoring Hair & Edge Drops.
The move coincides with the brand’s first anniversary, following its launch into the hair care category in February 2024.
It has been described as an “organic evolution” into the brand’s “next chapter of growth”.
“The exclusive retail partnership will be highlighted with prominent exposure and branded elements in Ulta Beauty stores and salons across the country,” Cécred said in a statement.
“This includes custom fixtures and eye-catching product merchandising, featuring life-size, shoppable displays of the patent-pending bottles, as well as a first-of-its-kind salon integration and takeovers that bring the Cécred brand to life.”
It follows the brand breaking into the hair tool category in February 2025.
The tools have been designed to make hair wash day exciting while also looking aesthetically pleasing on the consumer’s dressing table.
The full line-up includes The Rake Comb, which features extra-long tapered teeth, which promise to detangle hair gently and prevent breakage.
The Parting Tail Comb is said to offer precision sectioning and smoothing with a lightweight, heat-resistant finish.
The Vented Paddle Brush has a honeycomb bristle design which claims to reduce snagging and enhance airflow during blow-drying.
Finally, the Wide Tooth Comb has durable teeth to evenly distribute product and detangle with ease.Beyoncé also expanded her fragrance collection with Cé Lumière.
It features top notes of Madagascar black pepper and Italian mandarin, with middle notes of jasmine and rhubarb.
The fragrance finishes with base notes of patchouli and musk.