Beauty down below: Why vulvas and scrotums are the current 'it regions' in skin care

The beauty industry is heading down under and, by that, we don’t mean to Australia.

In a bid to escape the crowded facial skin and hair care markets, more brands than ever are expanding into the intimate beauty market, bringing their beauty know-how to ‘territories’ largely unexplored.

Thanks to the rise of consumer interest in well-being and body positivity, a new