2025 beauty brand logo trends loved by Gen Z and Gen Alpha

Published: 8-Apr-2025

From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan Campderà General Manager of creative design agency Aktiva

You need to be a subscriber to read this article.
Click here to find out more.

Entrepreneurs often start with ‘the logo’ when building their company, as it embodies their vision and mission.

Iconic logos endure in popular culture and serve as a company’s most powerful communication tool.

Redesigning or creating a beauty brand logo in 2025 is a valuable challenge, requiring alignment with trends in aesthetics, sustainability and digital adaptability.

This article explores key logo trends shaping industry and brand perception.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like