Research and product development company Amyris has revealed its first-ever clean baby skin brand Pipette.
The seven new products include a shampoo, lotion and oil (from US$4), and are said to use minimal ingredients that help support and nurture babies’ skin.
Meanwhile, the range’s hero ingredient is Amyris’ proprietary sugarcane-derived squalane, which is said to be a safe and sustainable version of squalene that is suitable for baby skin.
“Pipette is raising the bar for clean baby care,” said its President Caroline Hadfield.
“Our millennial consumers are now becoming parents and they demand a cleaner, safer option for their babies.
“Pipette was born from this overwhelming need for gentle, non-toxic products that scientifically work for babies’ skin.”
Endorsers of the brand include Rosie Huntington-Whiteley, Justin Baldoni and Tamera Mowry-Housley.
Huntington-Whiteley said she was “pleased” to support Pipette on its venture.
She added: “Pipette is responding to the needs of parents who increasingly refuse to buy products that are harmful to them, their children and our environment.”
Amyris also owns skin care brand Biossance, which launched in 2016 as a clean sustainable skin care brand.