Renewable products company Amyris has entered into a memorandum of understanding for an exclusive distribution and reseller agreement of its Biossance brand (pictured) with Contém 1g, a Brazilian cosmetics company.
Contém 1g creates a wide selection of colour cosmetics. Its products are distributed through 190 retail outlets in Brazil which, if the agreement goes ahead, Amyris would have access to. Amyris would also continue with plans to launch its Biossance The Revitalizer moisturiser into Brazil this year, plus an additional five Biossance products next year and a hair care line by the end of 2016.
Caroline Hadfield, Senior Vice President, Personal Care, at Amyris, said: "This is a significant step for our Biossance brand where we see an opportunity for sales to Contém 1G in the range of $8m to $12m in the first year of the relationship, as well as a rapid expansion of the brand in a 'direct to consumer' sales model where consumers can try and buy our product immediately. After the initial launch of our first product, Biossance The Revitalizer, on our branded website, this agreement marks our first step toward growing retail sales and distribution channels for Biossance with companies like Contém 1g, which enjoy leading positions in the markets they serve."