Mona Kattan’s Kayali is expanding its remit, entering body care and lip care to add “another dimension” to its fragrance empire.
The expansion reimagines two of the Middle Eastern-inspired fragrance brand’s hero scents from its Yum franchise – Boujee Marshmallow | 81 and Pistachio Gelato | 33 – into hydrating lip balms and body creams.
Launching globally on 28 August, Kattan told Cosmetics Business that the category entry was a “natural next step” for the scent-layering brand, taking its fragrance experience from head-to-toe for users.
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“We have always looked at fragrance as something you can
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