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E.l.f. breaks into fragrance and body care with ‘sensorial’ own-brand e.l.f. POP
The parent company of e.l.f. Cosmetics, e.l.f. Skin and e.l.f. Hair is expanding its beauty empire with e.l.f. POP – an own-brand fragrance and body care line inspired by holiday destinations – following the success of its perfume collaboration with H&M
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Ingredients
![Tate McRae debuts first fragrance Tate 01 in partnership with Scent Beauty]()
Tate McRae debuts first fragrance Tate 01 in partnership with Scent Beauty
The ‘Greedy’ singer has partnered with Scent Beauty, an e-commerce platform for bespoke fragrances, to develop her second-skin scent, Tate 01. The aim is to create a ‘fragrance brand designed to leave a lasting cultural mark’
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Colour Cosmetics
![Exclusive: Dragons’ Den’s Touker Suleyman enters beauty with lip-only brand Lipstick London]()
Exclusive: Dragons’ Den’s Touker Suleyman enters beauty with lip-only brand Lipstick London
The fashion retail entrepreneur and reality television personality is breaking into beauty with his very own brand, Lipstick London, aiming to be a one-stop-shop for lips that spans 13 categories and 99 shades. But can former Dragons’ Den star Touker Suleyman become ‘the authority’ on lips? CB gets the lowdown…
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Marketing
![Updated: Is dog merchandise beauty's next big flex?]()
Updated: Is dog merchandise beauty's next big flex?
As beauty brands such as Jo Malone London and Glossier launch products for our furry friends, and beauty legends like Bobbi Brown invest in pet care brands, Cosmetics Business uncovers how dog-focused beauty merchandise has become a surprising subcategory within the industry
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Regulatory
![Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation]()
Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation
The investigation by Italy’s competition authority, Autorità Garante della Concorrenza e del Mercato (AGCM), was into the company’s adverts for a Braun hair removal device, which it said may have misled consumers
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Male Grooming
![Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms]()
Pinterest’s 2026 Men’s Trend Report: beard fade and fragrance wardrobe top beauty search terms
As Pinterest unveils its 2026 Men’s Trend Report, Tom Spratt, Beauty Lead at the visual search and discovery platform, explains why the biggest opportunity in men’s beauty begins before the mirror, with grooming no longer an isolated experience
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