Dyson has run into teething problems with its new CameraJet device – a £419.99 artificial intelligence-(AI) powered toothbrush which also features a water jet and camera.
Known for its vacuums and Airwrap hair tools, Dyson entered the oral care space on 1 September with the launch of the CameraJet, and its own-brand dental care line.
Dyson said that it is “aware that a small number of early batches of products have experienced a component issue,” in a statement published on its website on 21 September.
t follows complaints on social media from customers who say the device has slowed down or stopped working altogether.
One user on the Dyson forum on Reddit, @commanderxhalo, said the CameraJet was unresponsive after one use, and that he found water in the battery compartment.
Users @mwindsor0, @simphe, @shaunshady, @raphlondon and @cocooned replied on the Reddit thread saying that they had also encountered issues with the device.
Dyson said in the statement: “We have had a very positive reaction to the new Dyson CameraJet and are experiencing strong demand globally.
“We are seeing some shortages of supply as we are in the process of scaling up production, but we expect the next wave of product to be available in the coming weeks.
“We are aware that a small number of early batches of products have experienced a component issue.
“We have isolated those batches and are taking all the necessary steps to support our customers.
“Customers who have questions about their product, or who experience an issue, should contact customer service for support.
“Where a customer has an impacted unit, we are providing a full refund.”
In a fresh statement given to Bloomberg News, Dyson elaborated on the issue and apologised to customers affected.
A Dyson spokesperson said that “one production batch of jet tubes experienced a process issue, creating a potential for water seepage which affected the performance of a small number of products”, Bloomberg News reported.
The device is now in full production and shipping to partners after going out of stock as a result of Dyson isolating the impacted inventory, said the spokesperson, the publication reported.
Cosmetics Business has contacted Dyson for comment.
Six years in the making, the Dyson CameraJet is a dual-bristle toothbrush that features a water jet to tackle plaque between the teeth.
A camera with AI-powered Gap Optical Targeting technology acts as a high-quality endoscope to identify gaps that need to be precision-flossed.
Inside the toothbrush’s camera is a 100k-pixel macro lens powered by machine learning which detects, tracks and predicts gaps between teeth in real time, triggering the water jet burst.
The CameraJet runs on 16 million lines of code, and a machine learning system trained on 470,000 dental images collected during development.
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