10Beauty raises further $23.5 million funding for robotic manicures

By Lollie Hancock | Published: 1-Jun-2026
Colour Cosmetics Finance

The latest investment round, led by Story Ventures, will be used to further develop and rollout the business’ robot nail care technology across retail, hospitality and wellness partners

10Beauty has secured US$23.5m funding as the robotic manicure system looks to enter “its next phase of deployment”.

The investment round, led by early stage venture capitalist fund Story Ventures, takes 10Beauty’s total funding to $70m.

10Beauty has confirmed agreements are in place for the rollout of its first 850 machines, including partnerships with department store Nordstrom and Ulta Beauty.

Already available in US retailer Ulta Beauty’s stores in Boston, 10Beauty is preparing to enter its Chicago stores next as it continues expansion.

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The new funding “will support continued technology development, operational readiness and the broader deployment of 10Beauty across its first launch partners,” read a company statement.

10Beauty’s full-service, autonomous robotic manicure machines offer consumers a complete five-step manicure.

The innovation uses a pod-based system to deliver services, with each pod holding everything needed for one service: polish-removal sponges, nourishing cuticle serum, brushes, colours and top coat.

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