Aprés Nails has launched a limited edition press-on nails collection in collaboration with soft drinks brand Liquid Death.
The Accessory to Murder collaboration marks the brand’s first-ever press-on collection, launched in response to growing demand for ready-to-wear nail designs.
Aprés Nails’ Brand Development & Education Director, Eunice Park, told Cosmetics Business how the collaboration felt like the perfect fit.
“Aprés Nails has always been an innovator and a disruptor within the nail industry – when we created and launched Gel-X, a whole new category within nails developed around this product,” said Park.
“Liquid Death is also an innovator and disruptor in its category as well.
“Not many people would think people could reinvent something as established as water (just as nails was an already established industry), but they did.”
The collaboration is the second from the nail brand, which teamed up with Japanese entertainment company Sanrio in 2024 to launch a collection with Hello Kitty and Friends.
“They seemed like a great partner to develop something that would feel unexpected and out of the box for both brands, so we reached out and began discussing a potential partnership,” said Park.
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