Violette_FR, the French make-up brand founded by Violette Serrat, has secured US$5 million in funding.
This is according to a filing made to the US Securities and Exchange Commission, with the funds coming from existing backers and investors.
This includes private equity firms Silas Capital, Female Founders Fund, Monogram Capital and Highlander Partners.
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This new cash injection follows Violette_FR completing a Series B financing round of an undisclosed figure in December 2024.
The funding round was co-led by Silas Capital and French operational growth equity firm Experience Capital.
Existing investors Monogram Capital Partners and Felix Capital also participated.
The 2024 capital investment was used to drive Violette_FRs next phase of growth and boost its global expansion aims, particularly in the US.
Violette_FR launched in 2021 and its products span across make-up, skin care and fragrance.
The brand’s bestsellers include Boum Boum Milk facial spray and Bisou Balm sheer lipstick.
Serrat was previously Global Beauty Director at Estée Lauder Companies (ELC).