The X-Rite booth, M136, will première a Bluetooth version of CAPSURE, already being adopted by some of the largest cosmetics retailers to encourage shoppers to experiment with new makeup. The company will also show Total Appearance Capture, that can be used to accurately render iridescent and shimmery cosmetics. Laboratory personnel will see how they can improve quality control by accurately measuring wet and dry samples with the VS450 non-contact spectrophotometer.
X-Rite's Matthew Adby will present: "Advances in Colour Measurement Techniques and Communication," on 17 April. For a demo with a color expert, please contact vchedru@xrite.com.