The PANTONE SkinTone Guide is a visual reference of human skin tones for use in any market where skin colors are relevant. This includes product design, cosmetics, fashion, photography, printing and any other application where skin tone needs to be matched to a color standard.
The colors in this guide were created by sampling actual skin tones across the full spectrum of human skin types, providing in a single guide a comprehensive library, and were specially formulated to be the closest physical representations of skin colors. Strict quality control standards that have made Pantone the language of international color communication were applied.
